Welcome to It's Only Natural
BREAKING NEWS ! We've joined with 200 other Independent Natural Food Retailers (INFRA). This buying co-op increases our purchasing power. We are able to offer you better pricing at the shelf on over 4000 items. These PRICE REDUCTIONS will be ongoing. This in addition to our monthly flyer deals will add up to great savings every day.
We've changed our tags so you can see the savings on each item; the manufacturers suggested retail price (MRSP) on top and the I.O.N. price on the bottom.
The shelves are stocked.. stop by and check it out...we're sure you'll be pleased.

At It's Only Natural Market we have built our business on customer service and integrity. Our courteous and knowledgeable staff is delighted to answer any of your questions. We carry only certified organic produce.
What's New !!
Savage Hill Cattle Co. at Matson Farm is located in the heart of Connecticut. They utilize Black Angus cattle crossbred with Wagyu cattle (Wagyu cattle produce the meat more commonly known as Kobe beef). This allows them to take advantage of the superior hybrid vigor traits which make them more hearty, healthy and naturally productive.  All of the animals are kept outdoors in a low stress environment year round, with the exception of a young calf and mother in very inclement weather. Producing quality grass-fed beef is no easy task; the introduction of Wagyu genetics has made an enormous impact on the flavor and tenderness of the beef without compromising the quality you would expect from a great steak.
Old fashioned farming; no synthetic fertilizers, pesticides or herbicides; No artificial growth hormone, antibiotics or other drugs !

It's Only Natural Health Tips
A positive outlook leads to a longer life
Having a positive outlook today can lead to a longer life. Researchers have found that people judged to be optimistic were 77 percent less likely to die of a heart attack or stroke regardless of their age, weight, and smoking habits. That’s a good reason to smile!

Featured Stories
Sweet Potato Streusel Casserole
Nothing says Thanksgiving quite like sweet potato casserole. Topped with crunchy pecans and wholesome oats, this dish will be a hit at your holiday parties this season.

Resveratrol Shows Beneficial Effects In Ulcerative Colitis
There has been a great deal of hype regarding resveratrol as a dietary supplement and recent human clinical studies are showing tremendous promise in a variety of applications. A study published in the May issue of the Archives of Medical Research indicates that it can help patients with ulcerative colitis.
Gentle Yoga Safe in Late Pregnancy, Small Study Suggests
Yoga, even late into pregnancy, appears to be safe for expectant moms, according to a small new study.
Latest News

It’s Only Natural Market is on Facebook. Follow us for news, links and like minded 'friends',


We look forward to seeing you there!

Click on the link above to access our everyday offers.

Everyday,we prepare fresh sandwiches . You"ll be  tempted to try our  pastries and soups. Go ahead - It's Only Natural! Hot coffee or tea or a cold drink to wash it down. We have Kombucha on tap in 6 different flavors !

Ellen is on hand each afternoon in the supplement department to help you with your selections.

Check out our new section dedicated to immune support.


575 Main Street
Middletown, CT 06457
(860) 346-1786
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 Mon 9am - 8pm
 Tue 9am - 8pm
 Wed 9am - 8pm
 Thu 9am - 8pm
 Fri 9am - 8pm
 Sat 9am - 8pm
 Sun10am - 6pm
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