Welcome to It's Only Natural
BREAKING NEWS ! We've joined with 200 other Independent Natural Food Retailers (INFRA). This buying co-op increases our purchasing power. We are able to offer you better pricing at the shelf on over 4000 items. These PRICE REDUCTIONS will be ongoing. This in addition to our monthly flyer deals will add up to great savings every day.
We've changed our tags so you can see the savings on each item; the manufacturers suggested retail price (MRSP) on top and the I.O.N. price on the bottom.
The shelves are stocked.. stop by and check it out...we're sure you'll be pleased.

At It's Only Natural Market we have built our business on customer service and integrity. Our courteous and knowledgeable staff is delighted to answer any of your questions. We carry only certified organic produce.
What's New !!


Now serving 6 flavors .. 24 OZ. cup or take home a bottle or a  Growler!


It's Only Natural Health Tips
Eating Whole Foods
Everyone agrees that eating whole foods is the most ideal way to get the nutrients we need. After all, nature doesn’t grow isolated vitamins; it delivers them within a matrix of supportive compounds. Whole plants provide a broad spectrum of phytonutrients—both known and unknown—that deliver a wide range of health benefits. ... more

Featured Stories
Creamy Avocado-Dill Dip
Watch out guacamole, theres a new avocado dip in town! Try this delicious alternative to guacamole that will have your family rethinking their favorite dip.

Face-to-Face Contact May Beat Email, Phone for Staving Off Depression
While your days may be filled with electronic communications, a new study suggests that face-to-face contact might have more power to keep depression at bay -- at least if you're older.
Hospitals Doing Better Job of Promoting Breast-feeding: CDC
U.S. hospitals have made significant improvements to breast-feeding support programs in recent years, providing better help to new mothers, federal health officials reported Tuesday.
Latest News

It’s Only Natural Market is on Facebook. Follow us for news, links and like minded 'friends',


We look forward to seeing you there!

Click on the link above to access our everyday offers.

Everyday,we prepare fresh sandwiches . You"ll be  tempted to try our  pastries and soups. Go ahead - It's Only Natural! Hot coffee or tea or a cold drink to wash it down. We have Kombucha on tap in 6 different flavors !

Ellen is on hand each afternoon in the supplement department to help you with your selections.

Check out our new section dedicated to immune support.


Mon 9am - 8pm
Tue 9am - 8pm
Wed 9am - 8pm
Thu 9am - 8pm
Fri 9am - 8pm
Sat 9am - 8pm
Sun 10am - 6pm
575 Main Street
Middletown, CT 06457
(860) 346-1786
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Healthy Living Marketplace
Wakunaga of America
Natural Factors
Garden Of Life
North American Herb & Spice