Welcome to It's Only Natural
 We are proud members of INFRA, (a group of 200 + stores).  This buying co-op increases our purchasing power. We are able to offer you better pricing at the shelf on over 4000 items. These PRICE REDUCTIONS will be ongoing. This, in addition to our monthly flyer deals, will add up to great savings every day.
We've changed our tags so you can see the savings on each item; the manufacturers suggested retail price (MRSP) on top and the I.O.N. price on the bottom.
The shelves are stocked.. stop by and check it out...we're sure you'll be pleased.

At It's Only Natural Market we have built our business on customer service and integrity. Our courteous and knowledgeable staff is delighted to answer any of your questions.
What's New !!
It's Only Natural Market Health Tips
The benefits of organic oranges
Organic oranges are grown without the use of pesticides, fungicides or synthetic fertilizers. Research by the American Chemical Society found that organic oranges contain 30 percent more vitamin C than their conventional counterparts. Next time you shop for this juicy fruit, go organic.

Featured Stories
Healthy Gut, Healthy Child
Every child has trillions of different microbes living in her, and no two kids have the same mix of bacteria.

Can You Be Obese But Heart-Healthy? Study Says No
A new British study of nearly 300,000 people dismantles the "obesity paradox," a theory that claims being obese does not necessarily raise heart risks.
5 Ways Out of an Exercise Rut
Do you feel like you're stuck in second gear when it comes to exercise? Maybe you just don't experience the initial thrill of getting in shape anymore. Just as with dieting, it's possible to hit a fitness plateau.
Latest News
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Everyday,we prepare fresh sandwiches . You"ll be  tempted to try our  pastries and soups. Go ahead - It's Only Natural! Hot coffee or tea or a cold drink to wash it down. We have Kombucha on tap in 8 different flavors !


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575 Main Street
Middletown, CT 06457
(860) 346-1786
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 Mon8am - 8pm
 Tue8am - 8pm
 Wed8am - 8pm
 Thu8am - 8pm
 Fri8am - 8pm
 Sat 9am - 8pm
 Sun10am - 6pm
Healthy Living Marketplace
Natural Factors
Garden Of Life