Customer Feedback

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Enjoy our Customer Appreciation Day video, featuring real shoppers who trust It’s Only Natural Market for organic groceries, natural supplements, and exceptional customer service in Middletown, CT. This quick testimonial highlights our community, our commitment to wellness, and why customers choose us. Watch and support your local market by leaving a Google review today.

Bob Crawford

It's Only Natural is a 'must-see' when in the downtown area! This is a wonderful small market that carries an amazing variety of natural foods, local goods, drinks, and sandwiches. They have reasonable prices, friendly staff, and a great assortment of things that will keep you browsing for a while.

Nancy Milius

"A long overdue review...I could not have navigated through the north end without ION! I have been in the service business my entire life and every day I am greeted with a warm welcome and excellent service. They have amazing sales on organic fresh produce and they have so much to choose...Their nutritionist is always on point and ready to answer any questions. And, the prepared salads are a perfect go to for someone who's rushing to work!"

"...The woman here (I wish I didn’t forget her name cause she was the sweetest and very helpful) gave me holistic suggestions to my inflammatory knee swelling and pain. I have tried everything over the counter, prescription, orthopedic medicine; nothing helps but natural and organic medicine!!! It’s time we start using what Mother Nature gave us!